Dream
Sunday, December 21st, 2008
Lost On… is about inspiring and encouraging people to find their own adventures. Trying to support and harness the adventurous spirit of each individual that comes in contact with any facet of the brand.
Best summed up by this quote “Do not go where the path may lead, go instead where there is no path and leave a trail” Ralph Waldo Emerson.
It could be an adventure in their backyard, city, country or continent. The purpose of every Lost On… project is to engage the viewer with realistic adventures that can be shared through words, still photographs, moving images and new technology. The most recent example is a journey up the Great Dividing Range by motorcycle shot with Lonely Planet and Discovery Channel.
Another journey was overland 90,000kms from Australia to the Arctic Circle. The next journey will be 10,000kms across India and following that a 14,000 nautical mile adventure across the Pacific Ocean joining up the heart of Polynesia. If everything goes to plan – the next one will be across China.
The plan keep on travelling until we have covered every continent on the planet. All we got to do is keep on dreaming…
So go get Lost On… something.
April 11th, 2009 at 2:57 pm
Hey Steve,
I just read the dream…..funny I have that Emerson quote on my wall…we’re like minded dudes I guess. Good on ya as they say. I’m paying attention to what your up too.
April 16th, 2009 at 4:45 pm
Yoooo! I’ve got that quote plastered everywhere. Helmet, business card, on my underpants… Glad you are well. You done any rides since your NA/SA journey?
December 13th, 2009 at 12:22 am
Steve and friends. Here is a quote from the Bhagavad Gita:
“One who has control over the mind is tranquil in heat and cold, in pleasure and pain, and in honor and dishonor; and is ever steadfast with the Supreme Self.”
from John O’Heron
http://www.oceansun.com
Ilheus, Bahia, Brazil
December 18th, 2009 at 1:10 pm
Nice quote John! If you have anymore keep them coming. Always good to get a little inspiration.
Hope all is well in your world.